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Free SaaS & Startup Metric Widgets

MRR and ARR, churn, net revenue retention, LTV, CAC and payback, burn and runway, Rule of 40 and dilution widgets with the standard metric definitions spelled out.

Who these are for

Founders, SaaS finance teams, investors, accelerators and startup educators.

Common uses

  • An MRR, churn and NRR set in a SaaS-metrics guide
  • A burn-rate and runway check on an accelerator's resources page
  • A dilution calculator beside a fundraising explainer

How embedding works

Pick a widget, set the theme and size, copy one line of HTML and paste it into your page. It runs in its own frame, so it cannot clash with your site's styles, and it resizes itself if you use the loader.

  • MRR Calculator

    SaaS & Startups Calculator New

    Monthly and annual recurring revenue plus ARPA from up to three plans, annual contracts and discounts.

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  • Churn Rate Calculator

    SaaS & Startups Calculator New

    Customer churn and retention for a month, quarter or year, converted between periods by compounding.

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  • Net Revenue Retention Calculator

    SaaS & Startups Calculator New

    NRR and GRR for a customer cohort from starting MRR, expansion, contraction and churned revenue.

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  • Customer Lifetime Value (LTV) Calculator

    SaaS & Startups Calculator New

    Subscription LTV from ARPA, gross margin and monthly churn, with LTV:CAC against the 3:1 benchmark.

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  • CAC Calculator

    SaaS & Startups Calculator New

    Customer acquisition cost from sales and marketing spend, with CAC payback months from ARPA and margin.

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  • Burn Rate and Runway Calculator

    SaaS & Startups Calculator New

    Gross and net burn, months of runway and the date cash runs out, with optional revenue growth.

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  • Rule of 40 Calculator

    SaaS & Startups Calculator New

    Adds revenue growth and profit margin to test a SaaS company against the 40% bar.

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  • Startup Dilution Calculator

    SaaS & Startups Calculator New

    Founder ownership after a priced round, including the option pool shuffle and effective pre-money.

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How to add a widget

Open a widget, choose the theme, width and style, check the live preview, then copy the code. Paste it into an HTML or "Custom code" block on your site - step-by-step instructions for each platform.

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