Call Now Button Widget

Add a single, unmistakable Call now button wherever a visitor decides to ring you - beside a price list, under a service description, at the end of an emergency page. Show the number in the button if you like, add your phone hours underneath, and offer 'or send a text' for people who would rather not talk.

Website Essentials Website component No trackers, no cookies Free · no ads

Customize your widget

Number
Shown as typed; dialled as digits. Add + and the country code for callers abroad.
Style
Light or dark
Match page reads the background behind the component.

Live preview

Exactly what your visitors will see

Embed code

Fill in the required fields above - until then this code shows nothing on your site.

<div data-a2z-kit="call-now-button"></div>
<script async src="https://a2z.tools/embed/kit.js" referrerpolicy="no-referrer"></script>

One small script from A2Z draws the component on your page inside its own Shadow DOM. It loads no social-network or tracking scripts and sets no cookies. How the A2Z kit works.

Works with

How it works

Phone numbers arrive in every style - (555) 010-0123, 020 7946 0000, +44.20.7946.0123. RFC 3966 says the visual separators in a telephone number carry no meaning, so the button strips spaces, dots, dashes and brackets and checks that what remains is 5 to 16 digits, optionally after a single plus sign. Letters are refused rather than translated: a vanity number like 0800 FLOWERS would dial differently on different keypads, so write its digits. The link becomes tel:+442079460123 while the label keeps your formatting - 'Call 020 7946 0000' reads naturally to local visitors. Add the international prefix if people call you from abroad; a number without it dials as a local number in the caller's own country. The hours note under the button is plain text you write, such as 'Mon-Fri 9am-6pm', and is never compared with the clock. Turn on the text link and an sms: link to the same number appears beside it. Brand style colours the button in a deep call green (#15803D) with white text at more than 4.5:1 contrast.

Method

  • digits = number with spaces . - ( ) removed; valid when ^\+?[0-9]{5,16}$
  • href = tel:<digits>; label = 'Call now', or 'Call ' + number as typed when 'show number' is on
  • Text link (optional) = sms:<digits>, with ?&body=<encoded> when a message is set

Worked examples

UK number shown in the button

Inputs: phone 020 7946 0000; show number on

Result: Button 'Call 020 7946 0000' -> tel:02079460000

The label keeps the spaces you typed; the link has digits only.

International number with hours and a text link

Inputs: phone +1 (555) 010-0123; hours Mon-Fri 9am-6pm; text link on

Result: Call now -> tel:+15550100123; under it 'Mon-Fri 9am-6pm' and 'or send a text' -> sms:+15550100123

Brackets and dashes are removed from both links; the hours are shown exactly as written.

A vanity number

Inputs: phone 0800 FLOWERS

Result: No button on the live page; the builder asks for digits

Letters are refused instead of being guessed.

Limitations

  • Letters in vanity numbers are not converted to digits.
  • Extensions (ext. 4) are not dialled; put them in the hours note instead.
  • Whether a computer can place the call depends on the visitor's own software.

Where publishers use it

  • A 24-hour locksmith's landing page for paid search, where the call is the only conversion that matters
  • A GP surgery or vet listing its appointment line with the hours the phones are staffed
  • A taxi firm's booking page offering 'or send a text' for passengers in noisy places
  • A product page for made-to-measure furniture where buyers want to talk before ordering

Questions

What happens when someone clicks it on a laptop?

The browser hands tel: to whatever the computer uses for calls - FaceTime or Continuity on a Mac, Phone Link or Teams on Windows - and usually asks first. If nothing is installed, nothing happens, which is why 'show number' is useful: a desktop visitor can read and dial it.

Should I include the country code?

If any caller might be abroad, yes: +44 20 7946 0000 works from every country, while 020 7946 0000 only works inside the UK. You can still show the local format in the label by writing your own button text, such as 'Call 020 7946 0000'.

Can it show 'Closed' outside my hours?

No. The hours line is your own text and is always shown; the button never hides itself or claims to know whether anyone will answer. For a live open/closed status use a business-hours widget next to it.

Does the text link prefill a message?

Only if you set one. The link uses the sms:number?&body= form, the variant widely used because both iOS and Android messaging apps accept it; without a message it opens a blank text to your number.

Sources

  1. RFC 3966: The tel URI for Telephone Numbers - IETF . global numbers start with +; visual separators - . ( ) are ignored
  2. RFC 5724: URI Scheme for Global System for Mobile Communications (GSM) Short Message Service (SMS) - IETF . sms: URI and the body field

Cite or recommend this tool

If you reference this tool in an article, course or documentation, these formats are ready to copy. They are optional - nothing is added to your site unless you paste it.

A2Z Tools Call Now Button
https://a2z.tools/embed/call-now-button
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Preview